Gahney

I had the privilege to work with Gehnay, a jewelry brand based in Pakistan that deals on original gold products. My function as a graphic designer was to work on creating social media visuals that have rich impact socially, as well as, artistic impacts that reflect gold jewelry’s elegance, authenticity and its timeless value. 

Gehnay deals is a brand that deals with Trust, purity, Luxury, as well. Hence, My design’s emphasized on the approach as well as the focused on Consistency and Dress Sophistication. My creative artworks for social media that included promotional different collections and product highlights, so, they helped the target audience to build credibility and audience engagement. Every element, typography and color was aimed at fulfilling the goal of gold jewelry’s premium nature. 

A very important thing while carrying this out was that the Theme needed to have a balance both in the Tradition and Modernity. Gold is a timeless piece of jewelry and has a lot of culture associated. The audience these days also want something that is new and design rich. So, I assisted Gehnay in branding my services so that they can reach to the both target audience, the younger and the mature customers.

I got the opportunity to work with Gehnay, a business in the Jewelry Designing industry. This was quite a unique business in Pakistan. I was able to work in the area of product branding. In the area of focus, it allowed honing my skills in the circles of attention to detail. refinement of techniques to creativity, and overall alignment with the brand. 

My skills also aided in the improvement of Gehnay online presence, where I was able to make the product more visually appealing and readily available ‘available’ and more appreciate how much accessible supportive their mission is to the customer, being able to deliver   and high-quality gold jewelry.