My Experience with Sharif Jewellers

I worked at Sharif Jewellers, a Pakistan based company that sells gold jewelry, as a graphic designer. My task was to create beautiful, recognizable artworks to post on various social media pages for the company. I was also responsible for showcasing the company’s gold collections in the social media posts, promotional materials, and even the product highlights. I placed great emphasis on detailing as I wanted to make their pieces as exquisite as possible to reflect their brand.

Luxury is signified through jewelry, especially gold, and I structured my approach around the elegance of each piece. My objective was to capture and highlight the gold jewelry in a way that showcased the skill and value put into each piece which also preserved the company’s status. I wanted to revolve around timeless designs that promised to remain in style.

The challenge was to find a way to promote the product for various audiences n from the users looking for earrings to be worn with their cultural outfits to the younger users in search of modern jewels.

This project helped me understand luxury branding which requires focus and consistency. My designs helped polish the online identity of Sharif Jewellers by making their social media more relevant and their graphics more aligned with their original gold products.

My Work for Their Brand